The Hot Toy Reservation program will be available for the 50 items on Toys “R” Us’ soon-to-be announced Holiday Hot Toy List. It will launch when the list is revealed and continue through Oct. 31.
Customers must come into Toys “R” Us stores to register - reservations cannot be made online. They’ll get email notifications of when their items are available and will have until Dec. 16 to pick them up.
Some on the list include: the Yvolution Y Fliker, a newfangled three wheeled scooter that you propel with your hips ($59.99 to $129.99); Gelarti, a new line of customizable gel stickers for girls (items range from $9.99 to $24.99) and the Nickelodeon Teenage Mutant Ninja Turtles Secret Sewer Lair Playset for boys ($119.99).
Storch is also betting big on Fast Lane Mag Force, a line of vehicles and play sets powered by magnets, with items ranging in price from $9.99 to $39.99.