New Target Smartly Line


According to a press release, the retailer will stock everything from personal-care basics (body lotion, razor blades, etc.) to home needs (like paper plates and brown paper lunch bags). You could buy the entire 70-item collection for less than $200, which sounds like a seriously productive game of Supermarket Sweep. 

"Smartly products feature a variety of fragrances developed in partnership with master perfumers along with joyful, modern packaging that looks great on the countertop," according to the release. "Not only is Smartly well-designed and affordable, but it truly is a brand that is reliable and works like it's supposed to, delivering quality results so guests want to purchase time and time again."

The new collection, Smartly, arrives in Target stores and online on October 14.