The St. Louis Post-Dispatch reports that Target will test “Cartwheel Perks” starting this week in St. Louis, Denver, Houston, and San Diego, allowing customers to earn points redeemable for merchandise based on how much they spend at the register.
Under the program, customers will earn 10 reward points for every dollar spent at the store, excluding pharmacy and gift card purchases. Once a shopper accumulates 5,000 points, they can select from 25 pre-determined rewards, including free sunglasses, laundry detergent, and athletic apparel.
Still, the Post-Dispatch reports that rewards will range from $10 to $20 in value. If customers have to accumulate 5,000 points, that means they’ll spend roughly $500 in order to receive a $20 pair of sunglasses.
For now, the program is only available for in-store purchases, but could expand to online purchases in the future.