Target: New College Registry
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Before future freshmen sign up for campus events or clubs, they can prep for campus life by signing up for Target’s first college registry program. Once reserved for the soon-to-be-married and soon-to-be-parents, college-bound students can now use Target’s college registry to score everything from futons and flip flops to extra-long twin sheets and stylish storage solutions.
Launching in early June, students and their families can create, manage and share a registry at Target.com for all the campus necessities. So smart. So collegiate!
The college registry complements another digital tool that Target is using to innovate the back-to-college scene — Target Subscriptions Service, which lets you order everyday essentials from Target.com on a recurring schedule and have them delivered to your doorstep.
A modern day twist on the classic college “care package,” Target Subscriptions help doting moms and dads deliver college life necessities (toothpaste, detergent, water filters…Tylenol) to students on a regular basis.
